Eastown District New Cairo (EDNC)

"• Eastown District New Cairo, a dynamic new office and retail complex for New Cairo, marks an important transition between urban space and landscape. Two city blocks joined with one continuous spine, forming a unified space for walking, shopping and working. The project is an iconic vista spanning 500m on New Cairo’s main road (90 street). It offers a sustainable commercial opportunity, consisting of Business and leisure hubs. • Designed as a low-rise development with a joyful pedestrian paths connecting it’s both parts. The design took a highly creative, playful/formal approach to set the scene for this leisure/business destination. The architecture of the facade reflects the idea of “diversity within unity” which could be perceived through its composition. The buildings’ façade design is a dynamic play between a harmonious grids intersected by an abstract set of cut- outs. The unorthodox positioning of the cut-outs creates vantage points for each building reflecting its uniqueness while maintaining a sense of unity within the entire complex. "

Cairo